Watch how we kept Mr. Sub customers engaged by creating 9 spots for the price of 1.
FUN FACT: Legend has it that during World War II, a deli in New London, Connecticut got an order for 500 hero sandwiches from a local Navy submarine base. As a result, the employees of the deli started referring to the hero as a “sub”.
About the Author
Principal & Creative Director
His name is different. His office is different. His approach is different. And it's what makes his clients different from everybody else at the end of the day. After completing his undergrad in Canada and post-graduate degree at Université de la Sorbonne in France, Laurence returned home to begin his career in advertising, eventually founding The Metrick System back in 1991. Since then he has led the company's success in a broad range of skills including retail marketing, design, advertising, production, digital, social and experiential projects. When he's not deepening his knowledge of effectively communicating a brand's story, he's swimming a mile and collecting Air Stream trailers from the 60's. Like we said, Laurence is anything but conventional.