The Internet has become an integral part of our lives. For many, mores than cars or fashion. We use it constantly. When you wake up,you check for important emails or calls. During meals you follow the news, and tell your friends what you are eating. You check up on the weather before you go out. You know what the web can do for you and what you can do with it.
In fact, now, we always want to access and publish web content – anytime, anywhere. This is possible with our desktop at the office, on a laptop in a train, on an tablet on a couch or on a smartphone during dinner (manners that I totally disapprove!). So, trying respond this need to fit the content to the user’s device, web Developers came up with a solution called ‘Responsive Web Design’:
“Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation”. For more on this topic, check out Responsive Web Design: What It Is and How To Use It - Originally Published By Kayla Knight
On a desktop, you want to use most of the screen size and view beautiful images, high quality videos and powerful features.
On a laptop you want a bigger page, but chances are good that you are connected over a WiFi network in a coffee shop, so you prefer a faster experience over high quality images and videos.
For tablets, you want to be able to read the content without resizing the page, and using gestures you are accustomed too, like swipping your finger on a slideshow of images.
And on a smartphone, your goal is really fast access to content and perfect readability.
This is what Internet users expect of our website, not next month or next year, but today! Even right now, on a street corners all over the world, they try to find out if the store they want to visit is still open, before going to watch that new James Bond movie, e-ticket in hand.
About the Author
Planning & Strategy
Carolyn has had her conative strengths scientifically tested. As it turns out she is a 7 Fact Finder. It means that in order to make a decision she must first ask every conceivable question before deciding to go a certain direction. This personality trait makes her perfect as lead Planner and Strategist for client communications here at The Metrick System - exploring countless avenues to arrive at the best path for success. Her Masters Degree in Corporate Communication from Rutgers doesn't hurt either. Just don't ask her what toppings she wants on her pizza. You may have to clear your schedule.