The Internet has become an integral part of our lives. For many, mores than cars or fashion. We use it constantly. When you wake up,you check for important emails or calls. During meals you follow the news, and tell your friends what you are eating. You check up on the weather before you go out. You know what the web can do for you and what you can do with it.
In fact, now, we always want to access and publish web content – anytime, anywhere. This is possible with our desktop at the office, on a laptop in a train, on an tablet on a couch or on a smartphone during dinner (manners that I totally disapprove!). So, trying respond this need to fit the content to the user’s device, web Developers came up with a solution called ‘Responsive Web Design’:
“Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation”. For more on this topic, check out Responsive Web Design: What It Is and How To Use It - Originally Published By Kayla Knight
On a desktop, you want to use most of the screen size and view beautiful images, high quality videos and powerful features.
On a laptop you want a bigger page, but chances are good that you are connected over a WiFi network in a coffee shop, so you prefer a faster experience over high quality images and videos.
For tablets, you want to be able to read the content without resizing the page, and using gestures you are accustomed too, like swipping your finger on a slideshow of images.
And on a smartphone, your goal is really fast access to content and perfect readability.
This is what Internet users expect of our website, not next month or next year, but today! Even right now, on a street corners all over the world, they try to find out if the store they want to visit is still open, before going to watch that new James Bond movie, e-ticket in hand.
About the Author
Marketing & Communication Manager
So what's a trained chef with a Masters Degree in Art Business doing in the storytelling biz? Satisfying the relentless appetites of clients in the most artful way possible, of course. It's that ability to balance the needs of suppliers, teammates and others that has been Ellie's recipe for success. On any given day, she can be found responding to untimely requests, delivering upon impossible timelines, or managing multi-faceted projects like the building of the world's first Einstein Museum. And all with a smile on her face. Hmmm, maybe it has something to do with knowing the best restaurants to eat at for all those demanding client dinners?