You may think that an angry bee is seeing red but that would be near impossible. That’s because bees (not unlike your colourblind canine) do not see colour in the same way we do. For bees, red is actually black, as they see primary colours as blue, green, and ultraviolet. Not red, blue, and green as humans do. Their vision is classified as trichromatic. Three different receptors in the retina distinguish the three primary colours bees use to distinguish differently coloured things.
So, does this mean that our striped friends are more fond of certain shades than others? We’re glad you asked. Bees are partial to colours of flowers that give off more nectar than others. So if they find a yellow flower with lots of sweet stuff they’ll visit more yellow-coloured flowers in the hopes of finding the same.
As for why your uncle Mort mixes brown socks with white tennis shorts? Ya, can’t help you there…
About the Author
Principal & Creative Director
His name is different. His office is different. His approach is different. And it's what makes his clients different from everybody else at the end of the day. After completing his undergrad in Canada and post-graduate degree at Université de la Sorbonne in France, Laurence returned home to begin his career in advertising, eventually founding The Metrick System back in 1991. Since then he has led the company's success in a broad range of skills including retail marketing, design, advertising, production, digital, social and experiential projects. When he's not deepening his knowledge of effectively communicating a brand's story, he's swimming a mile and collecting Air Stream trailers from the 60's. Like we said, Laurence is anything but conventional.