Without the tiara, spotting a queen bee isn’t quite as easy as it sounds. Luckily, there is one unmistakable feature that separates the bees from the booty. In order to make a new queen bee, worker bees find a few eggs that the old queen has lain and feed it a special bee food called “royal jelly”. The royal jelly diet causes those bees to grow the ovaries and reproductive organs that are absent in worker bees. When the new queen bees are about to emerge they will make chirping noises that are a challenge to any other queens that might be emerging in the nest. The first queen to emerge will hunt down any other queens and kill them, including the old queen. Trust us, Lizzie Borden has nothing on these ladies. Once she’s eliminated her entire sorority, she will go out on a mating flight where she will get busy with a dozen male bees called drones. Unlike Kim Kardashian, this is a one time mating flight. But a lot like Kim, her behind will grow to be half her body length. Cue, Sir Mix-A-Lot…
About the Author
Principal & Creative Director
His name is different. His office is different. His approach is different. And it's what makes his clients different from everybody else at the end of the day. After completing his undergrad in Canada and post-graduate degree at Université de la Sorbonne in France, Laurence returned home to begin his career in advertising, eventually founding The Metrick System back in 1991. Since then he has led the company's success in a broad range of skills including retail marketing, design, advertising, production, digital, social and experiential projects. When he's not deepening his knowledge of effectively communicating a brand's story, he's swimming a mile and collecting Air Stream trailers from the 60's. Like we said, Laurence is anything but conventional.