When we decided to take up beekeeping, we had no idea where this new adventure would take us. It sounded so exotic. We had visions of sourcing bees from all over the world. Little did we know it would lead us right around the corner from a strip mall in Mississauga. Kind of a buzz kill, right? Not really. We bought up our first hives from a guy we met over the Internet. Which isn’t nearly as shady as it sounds. We left his backyard with 2,000 bees and didn’t have to deploy pepper spray once.
About the Author
Principal & Creative Director
His name is different. His office is different. His approach is different. And it's what makes his clients different from everybody else at the end of the day. After completing his undergrad in Canada and post-graduate degree at Université de la Sorbonne in France, Laurence returned home to begin his career in advertising, eventually founding The Metrick System back in 1991. Since then he has led the company's success in a broad range of skills including retail marketing, design, advertising, production, digital, social and experiential projects. When he's not deepening his knowledge of effectively communicating a brand's story, he's swimming a mile and collecting Air Stream trailers from the 60's. Like we said, Laurence is anything but conventional.