Located on the highest plain in Toronto, Metrick System studios were designed to contain the work requirements for our staff as well as the production requirements for shooting film and sound studios for recording.
Working with an open concept desk environment, the offices are reminiscent of back lot Hollywood with 3 areas that require either visual or sound separation. The president’s office, recording studio and the kitchen are all housed in vintage Airstream trailers. Each trailer has been refitted to ensure maximum use of the space. Ceiling heights inside the trailer presented an additional challenge. 1” thick LED light panels provide illumination inside the trailers and sprinklers are recessed in the light panel. Additionally, moving these trailers up to the second floor had to be orchestrated with a team that could lift a 25’ trailer inside a building.
The Kitchen Trailer: 1962 Bambi 16′, Manufactured in Ohio by the Airstream Trailer Company
A total of 1100 Bambi trailers were manufactured by The Airstream Trailer company which was started in 1932. The Bambi is one of the most popular of all Airstreams, owing to its diminutive size and unique shape. Few of the 1960’s Bambi’s exist today.
The Recording Studio: 1967 Travelux Princess 25’, manufactured in Ontario by the Caravel Coach Company
The 25’ Princess Travelux, was conceived by the Caravel Coach Company in Toronto, who began its operation in 1966. Manufacturing began the next year based on the U.S. Avion model trailer. All trailers were completely assembled in Ontario.
The President's Office: 1956 Safari 25’, manufactured in Ohio by the Airstream Trailer Company.
1956 was the last year Airstream offered the Safari from its Jackson, Ohio plant. Its main distinguishing feature is a dinette. Common lore is that the California plant didn't produce this layout because in the West everyone ate outdoors on picnic tables, in the East the bugs chased folks inside. The business was successful until the late 70’s when financial problems overtook the operation and the company ceased operations. It was subsequently started again in the town of Bradford some years later.
All the best,
FUN FACT: Fun-fact: In the time it took to read this, 72 hours of video were added to YouTube.
About the Author
Principal & Creative Director
His name is different. His office is different. His approach is different. And it's what makes his clients different from everybody else at the end of the day. After completing his undergrad in Canada and post-graduate degree at Université de la Sorbonne in France, Laurence returned home to begin his career in advertising, eventually founding The Metrick System back in 1991. Since then he has led the company's success in a broad range of skills including retail marketing, design, advertising, production, digital, social and experiential projects. When he's not deepening his knowledge of effectively communicating a brand's story, he's swimming a mile and collecting Air Stream trailers from the 60's. Like we said, Laurence is anything but conventional.