The National Advertising Awards is North America’s only original creative advertising and media communications competition. The Awards are not about showcasing previously produced advertising campaigns, we are a competition where everyone starts from the same blank page and competes for the best creative execution for major brands like Oreo, Pace Salsa, Subway, BMW, Ziploc and Drano.
So How Does It Work?
Brand sponsors decide on a category to sponsor: Digital, Print, Mobile, Direct, Radio, Out Of Home, Video/Film, Media Planning, Experiential and Social Media. Once a category has been selected, we collaborate to produce a Creative or Media Brief and then promote it to the advertising community.
Entries in the form of market-ready ideas are submitted by top creative teams and then judged by a jury of creative and media professionals; winners are announced at the Gala. All submissions are the property of the Brand. Then we send 16 winners to Cannes for the world advertising festival.
Why Did We Buy It?
To make money, for sure, to have a client that will never leave us and now we are able to raise the bar and push for better creative on a national and hopefully international basis when we open in New York for the US market in 2015. Join us for the 2014 Gala, May 1. Stay tuned.
About the Author
Principal & Creative Director
His name is different. His office is different. His approach is different. And it's what makes his clients different from everybody else at the end of the day. After completing his undergrad in Canada and post-graduate degree at Université de la Sorbonne in France, Laurence returned home to begin his career in advertising, eventually founding The Metrick System back in 1991. Since then he has led the company's success in a broad range of skills including retail marketing, design, advertising, production, digital, social and experiential projects. When he's not deepening his knowledge of effectively communicating a brand's story, he's swimming a mile and collecting Air Stream trailers from the 60's. Like we said, Laurence is anything but conventional.