The National Advertising Challenge is the only brief-based award show in North America. We developed a comprehensive communications strategy to solicit brand sponsors and push entries from agency creatives.
We created an online video to promote the NAC to agency creatives. It won a Bronze Lion at Cannes.
We created a website that told the NAC story and spoke to brands so they could learn how to sponsor categories. Agency creatives could download briefs, learn about past winners and read up on jury members.
We put on an event to celebrate the winning teams who won a trip to Cannes, France and showcased the work for both agencies and the brands. Party-goers enjoyed gourmet food, live music and bar service.