Canada’s leading men’s fashion brand also happens to be a family run business. So when UBC’s Sauder Business School approached us to help announce Larry Rosen - CEO and Chairman of Harry Rosen- as a guest speaker at their annual Business Families Centre seminar, we accepted the challenge.
We invited Larry to our studios and conducted an interview designed to bring insight into running a family business.
The video series bolstered sagging ticket sales, and Larry Rosen ended up speaking before a sold-out audience.
We engaged UBC’s list of potential attendees with a multi-media, e-blast campaign.