In 1955 Albert Einstein bequeathed his entire estate to the Hebrew University of Jerusalem. The Einstein Foundation represents the first ever global branding of the legendary scientist and humanitarian. We worked together with Hebrew University to celebrate his spirit for the betterment of mankind.
We launched a website that spoke to the comprehensive nature of this wide-reaching initiative.
THE FIRST 3D PRINTED BOOK
With the help of industrial designer Ron Arad, we told the story of the world’s first 3D book through a compelling online video.
The visionary book
Visionaries who contributed to the 3D book were sent a visionary package that welcomed them to the project, set out entry rules and informed them of the book’s launch.
To celebrate the launch of the book and award the Next Einsteins’ in various fields of discipline, we organized a once-in-a-lifetime event. We also worked with the Einstein Foundation to communicate events designed to raise capital for this incredible ongoing project.